Streaming across industries

This article explores streaming across the cultural industries, drawing on 39 interviews with CEO/top-level industry executives working in Norwegian music, film, television, and book industries. We examine two broad questions: What dokey players see as main opportunities challenges of streaming?To what extent do compare learn from other industries when making sense of, seeking solutions to, challenges? Drawing theories media logics lore, identifi es a collective understanding turmoil uncertainty. While informants formsimilar notions about impact emphasise need to are typically sought within industryspecific frames. Our findings suggest that even if is cross-industrial trend, strategies based industry-specific notions.